Jacky Winter Gives You The Business
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Jacky Winter Gives You The Business is a weekly podcast about creative project management and production, and just making things happen in general.

The Jacky Winter Group is a creative production and representation studio based in Melbourne, Australia and New York City. What that means is that we represent creatives and connect them with clients who might be seeking their expertise, helping all sides to navigate the pleasures and perils of the applied arts.

What originally started as a business conference for artists and fellow creatives, is now being turned around to shine a light on our clients. From art buyers and creative teams, to fellow producers and managers, this podcast is all about offering a glimpse into the work we all do as the bridge between clients and creatives. It's an ongoing exploration of how to wrangle the creative process to achieve excellence, no matter what the medium.

Hosted by JW staffers Jeremy Wortsman, Bianca Bramham, and Lara Chan-Baker, JWGYTB will feature weekly discussions of ideas, issues, and insights into the people and processes behind the scenes that make creative projects of all shapes and sizes come to life, with perspectives from both our Melbourne and New York City studios.

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    030 - Penny Modra, The Good Copy

    This week! We welcome from all the way across... the road, Melbourne’s very own Penny Modra - cofounder of The Good Copy - a writing school, a publisher and a shop for word people. We’ll talk all about words, and their mysterious 4.7 Google Review...

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    029 - Mentorships. The Email Charter. Influencer Agencies. HAPPY FUN BALL.

    This week we’re taking a deep dive into the segment we have until now been calling our ‘Mini Links section’. As with all our other episodes, each of us will be picking a link that we have either posted or read about on our Professional Development slack channel, but instead of just a cursory review, we’ll be devoting an entire episode to some more in-depth discussion between the three of us, and allow our unique working styles and personalities to show through.

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    028 - Grace Murray from Fohr Card

    Today we are delighted to welcome, all the way from New York, Grace Murray — Campaign Account Director at Fohr Card, one of the leading influencer marketing platforms in the world. From digging into website code to attending cocktail parties, we’re going to discuss what goes on behind the curtain of one of the most emerging, confusing, controversial, and fascinating fields in our industry.

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    027 - A chance encounter with Claire Brooks

    This week we dust off the cobwebs and officially start our second season and welcome Claire Brooks to the studio to talk about her amazingly varied career as a creative producer working with clients such as The NBA, Nike, and HBO. We’ll talk about her incredibly varied career and studies, as well as her irrational fear of whales, and the amazingly random way we met!

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    026 - 2017: Hold my beer.

    In today’s episode we wrap up 2017 and go around the horn to discuss some of our industry related highlights and lowlights before heading to our secret underground lairs for a fortnight to do it all over again for another year.

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    025 - The Animation Episode!

    Today we get animated to talk about...well, animation! For Jacky Winter it’s been one of the fastest growing sectors of our business, and represents a whole new scale of challenges for our producers and artists. We’ll cover everything from what makes a good animation brief, a top-level review of our process with the creative director of our Flutter branch, Dom Bartolo, as well as some things to look out for, specific to the medium.

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    024 - Brendan Campbell, Line Producer

    Today we’re getting into show business! Continuing our interview series, we chat with the illustrious Brendan Campbell about his 30 years in film and TV and the lessons he’s learnt from managing productions of that scale.

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    023 - Jacky Winter's Book Club!

    Today we pull our colleagues away from their urgent emails to recap their insights from our recent Jacky Winter Book Club, where each of us read a different work-related book with the aim of finding some golden nuggets of wisdom we could share with each other and with you!

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    022 - Natassja Soderbom, Lloyd & Co.

    Today we continue our interview series (as well as fix up our audio issues) and welcome to the podcast Natassja Soderbom - Senior Account Manager at Lloyd & Co in New York, via way of Melbourne.

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    021 - Sarah Ewing, SEA Photography Agency

    This week we go back to our interview series and welcome Sarah Ewing from Sarah Ewing Agency to discuss why anyone in their right mind would be a photography agent and producer.

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    020 - New kid on the blockchain

    This week we’re taking a break from our interview series to get back to our nerdier tech roots and take a deep dive into the world of the Blockchain, and specifically how it is currently shaping the creative landscape, as well as clues as to where it might lead for artists and producers alike.

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    019 - Jo-Anne Hook, Creative Coach and Business Mentor

    Today we continue our interview series and welcome to the studio Jo-Anne Hook. Jo-Anne is a consultant and coach to the creative industries, and someone who has been instrumental for growing our own practices as producers and agents.

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    018 - Nirmala Shome, This Also

    To open our interview series, we chat with producer and project manager Nirmala Shome from the New York-based digital product design studio, This Also. We discuss her journey from digital account management to product management, her various self-initiated side projects, as well as advice for fellow PMs.

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    017 - Meet the family

    From this week, we're starting to change things up a bit and have a whole bunch of interviews coming your way with creative producers and project/product managers across the globe. To kick things off in that spirit, we're going to introduce you to the rest of the Jacky Winter production team to talk about their own journeys into the wild and wonderful world of creative artist and project management, including their key takeaways and lessons learned so far.

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    016 - Mega Link Roundup! (and announcing our new event series, Open Tabs)

    To launch our new event series, Open Tabs, we decided to devote an entire episode to discussing some of the links making the rounds in our #professionaldevelopment Slack channel. We'll look at everything from the concept of 'Blagging' to how to work with... less than ideal people.

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    015 - Going beyond the screen — Murals, Installations + Live Art

    This week we get out of the studio and look at the processes involved in producing physical projects like large scale murals, installations, and live art. We cover the potential risks, technical requirements and limitations, plus some lessons learned in the field!

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    014 - How not to burn out or fade away.

    This week we discuss the experience of burning out and why creative fields are so susceptible to it. We also look at what project burnout might look like and how to look after ourselves and avoid it all together.

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    013 - Creative Project Management App Roundup!

    This week we round-up some various online project management tools and explore their many uses for creative production work, as well as how they might help or hinder workflow. From full-featured PM tools and industry specific web-apps, to building your own 'stack' and new players on the field, there's something here for everyone!

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    012 - Use it or Lose it! - An introduction to Licensing vs Work for Hire

    Today we finally get into the differences between licensing and work for hire. We ask, who owns what and how much of it. What does it mean to work for hire, and why is licensing the best thing we have to ensure the future of the creative industry for talent and clients alike.

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    011 - You are getting sleeeeepy (Influencers + Influencer Marketing!)

    This week on JWGYTB we take a look at influencers and influencer marketing! Who are these mysterious beasts and how you find one, should you find one, and what are some of the risks and rewards involved? The power of our podcast compels you to listen and find out!

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    010 - Meetings, huh, yeah. What are they good for? Absolutely nothing. (sometimes).

    In our line of work we spend a lot of time in meetings with clients, artists and everyone in between. So today we’re taking a closer look at this to figure out when and whether meetings are necessary and how we can make them more efficient. From in person meetings to video chat and short form group chat, we also cover some alternative meeting techniques and developments in the software space to help make creative meetings suck a bit less.

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    009 - There's more to life than books, you know. But not much more...

    We’ve spoken quite a bit about advertising on the show but we haven't really delved into the publishing world, the industry that Jacky Winter grew out of nearly a decade ago. First up we ask, ‘is the publishing model broken?’. We are then joined again by Yasmin Naghavi from Media Arts Lawyers to help us take a look at royalties and other aspects of a publishing agreement.

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    This week we’re going back to the future! In a topic that spans an entire episode, we take a deep dive into the holy trinity of Augmented Reality, Virtual Reality and Artificial Intelligence to discuss potential commercial application within the creative industries.

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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    006 - Who owns a concept? / The management consultancies are coming!

    On this weeks podcast, we're joined by our first ever guest! We go where (legal) eagles dare with Yasmin Naghavi from Media Arts Lawyers to discuss references in creative development and find out who owns what? In our second half we jump into the question of whether consulting firms are the new advertising agency? What would that even mean, and should you care?

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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    005 - Mythbusting the role of creative Agents / What makes a good client?

    On this weeks podcast, our crack team of producers discuss myths and misconceptions of an agent’s role in the creative process. How does an agent contribute to the overall success of a project? And are we worth it? These are questions clients inevitably find themselves asking. Today we explore the common misconceptions about the work agents contribute to a project. Rounding this off, we've spoken about what makes a good producer, but what makes a good client?

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    004 - Make it Pop! The art of feedback / Hiring a creative partner

    This week on JWGTB our producers chat about the art of feedback! What is it? How can you give it? How can you take it? And can you give it as good as you get it? We’re also covering the all important task of choosing the right artist or creative partner for a project. Stay tuned past the credits for the infamous Jacky Winter rejected voicemail recordings.

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    003 - Should freelancing be regulated? / Navigating pro-bono and charity briefs

    This week on JWGTB our producers discuss potential legislation in America and Australia that could affect freelancers of all disciplines, and why standardising payment terms could be good business for both clients and creatives. We also dip into the treacherous waters of pro-bono briefs for charities and NFP's and discuss best practices to engage creative partners. (Also, Yes!, we know the volume is a bit out of sorts on this episode. We were just a bit enthusiastically too close to our mics because we are just SO EXCITED ABOUT PRODUCTION and HOPE YOU ARE TOO)

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    002 - What makes a good creative brief? / Real-time chat tools for creative project management.

    In addition to revealing our teenage ICQ handles and dipping our toes into the elusive glass dolphin table trade, we also tackle the subtle art of what makes a good creative brief. We also have a look at real-time chat tools such as Slack and the newly announced Twist to discuss whether they help or hinder the creative process. For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    001- What does a producer do anyway? / Why everoyne needs to write real gud.

    In our first episode of JWGYTB, we start off with some short intros to our agency and hosts and attempt to define our reason to exist. We then tackle the elusive question: 'What does a producer do anyway?' before going on to discuss the skill and craft of writing as one of the key talents to nurture and develop no matter what side of the creative fence you sit on. Closing out the episode we discuss the most Melbourne and New York things of the week. For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    Jacky Winter Gives You The Preview Episode

    A new podcast made by and for the people behind the people that make great creative projects happen. Hosted by Bianca Bramham, Jeremy Wortsman, and Lara Chan-Baker.

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