Jacky Winter Gives You The Business
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Jacky Winter Gives You The Business is a weekly podcast about creative project management and production, and just making things happen in general.

The Jacky Winter Group is a creative production and representation studio based in Melbourne, Australia and New York City. What that means is that we represent creatives and connect them with clients who might be seeking their expertise, helping all sides to navigate the pleasures and perils of the applied arts.

What originally started as a business conference for artists and fellow creatives, is now being turned around to shine a light on our clients. From art buyers and creative teams, to fellow producers and managers, this podcast is all about offering a glimpse into the work we all do as the bridge between clients and creatives. It's an ongoing exploration of how to wrangle the creative process to achieve excellence, no matter what the medium.

Hosted by JW staffers Jeremy Wortsman, Bianca Bramham, and Lara Chan-Baker, JWGYTB will feature weekly discussions of ideas, issues, and insights into the people and processes behind the scenes that make creative projects of all shapes and sizes come to life, with perspectives from both our Melbourne and New York City studios.

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    015 - Going beyond the screen — Murals, Installations + Live Art

    This week we get out of the studio and look at the processes involved in producing physical projects like large scale murals, installations, and live art. We cover the potential risks, technical requirements and limitations, plus some lessons learned in the field!

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    014 - How not to burn out or fade away.

    This week we discuss the experience of burning out and why creative fields are so susceptible to it. We also look at what project burnout might look like and how to look after ourselves and avoid it all together.

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    013 - Creative Project Management App Roundup!

    This week we round-up some various online project management tools and explore their many uses for creative production work, as well as how they might help or hinder workflow. From full-featured PM tools and industry specific web-apps, to building your own 'stack' and new players on the field, there's something here for everyone!

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    012 - Use it or Lose it! - An introduction to Licensing vs Work for Hire

    Today we finally get into the differences between licensing and work for hire. We ask, who owns what and how much of it. What does it mean to work for hire, and why is licensing the best thing we have to ensure the future of the creative industry for talent and clients alike.

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    011 - You are getting sleeeeepy (Influencers + Influencer Marketing!)

    This week on JWGYTB we take a look at influencers and influencer marketing! Who are these mysterious beasts and how you find one, should you find one, and what are some of the risks and rewards involved? The power of our podcast compels you to listen and find out!

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    010 - Meetings, huh, yeah. What are they good for? Absolutely nothing. (sometimes).

    In our line of work we spend a lot of time in meetings with clients, artists and everyone in between. So today we’re taking a closer look at this to figure out when and whether meetings are necessary and how we can make them more efficient. From in person meetings to video chat and short form group chat, we also cover some alternative meeting techniques and developments in the software space to help make creative meetings suck a bit less.

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    009 - There's more to life than books, you know. But not much more...

    We’ve spoken quite a bit about advertising on the show but we haven't really delved into the publishing world, the industry that Jacky Winter grew out of nearly a decade ago. First up we ask, ‘is the publishing model broken?’. We are then joined again by Yasmin Naghavi from Media Arts Lawyers to help us take a look at royalties and other aspects of a publishing agreement.

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    This week we’re going back to the future! In a topic that spans an entire episode, we take a deep dive into the holy trinity of Augmented Reality, Virtual Reality and Artificial Intelligence to discuss potential commercial application within the creative industries.

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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    006 - Who owns a concept? / The management consultancies are coming!

    On this weeks podcast, we're joined by our first ever guest! We go where (legal) eagles dare with Yasmin Naghavi from Media Arts Lawyers to discuss references in creative development and find out who owns what? In our second half we jump into the question of whether consulting firms are the new advertising agency? What would that even mean, and should you care?

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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