Jacky Winter Gives You The Business
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Jacky Winter Gives You The Business is a weekly podcast about creative project management and production, and just making things happen in general.

The Jacky Winter Group is a creative production and representation studio based in Melbourne, Australia and New York City. What that means is that we represent creatives and connect them with clients who might be seeking their expertise, helping all sides to navigate the pleasures and perils of the applied arts.

What originally started as a business conference for artists and fellow creatives, is now being turned around to shine a light on our clients. From art buyers and creative teams, to fellow producers and managers, this podcast is all about offering a glimpse into the work we all do as the bridge between clients and creatives. It's an ongoing exploration of how to wrangle the creative process to achieve excellence, no matter what the medium.

Hosted by JW staffers Jeremy Wortsman, Bianca Bramham, and Lara Chan-Baker, JWGYTB will feature weekly discussions of ideas, issues, and insights into the people and processes behind the scenes that make creative projects of all shapes and sizes come to life, with perspectives from both our Melbourne and New York City studios.

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    011 - You are getting sleeeeepy (Influencers + Influencer Marketing!)

    This week on JWGYTB we take a look at influencers and influencer marketing! Who are these mysterious beasts and how you find one, should you find one, and what are some of the risks and rewards involved? The power of our podcast compels you to listen and find out!

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    010 - Meetings, huh, yeah. What are they good for? Absolutely nothing. (sometimes).

    In our line of work we spend a lot of time in meetings with clients, artists and everyone in between. So today we’re taking a closer look at this to figure out when and whether meetings are necessary and how we can make them more efficient. From in person meetings to video chat and short form group chat, we also cover some alternative meeting techniques and developments in the software space to help make creative meetings suck a bit less.

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    009 - There's more to life than books, you know. But not much more...

    We’ve spoken quite a bit about advertising on the show but we haven't really delved into the publishing world, the industry that Jacky Winter grew out of nearly a decade ago. First up we ask, ‘is the publishing model broken?’. We are then joined again by Yasmin Naghavi from Media Arts Lawyers to help us take a look at royalties and other aspects of a publishing agreement.

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    007 - VRARAIOMGWTFLOLKTHXBAI

    This week we’re going back to the future! In a topic that spans an entire episode, we take a deep dive into the holy trinity of Augmented Reality, Virtual Reality and Artificial Intelligence to discuss potential commercial application within the creative industries.

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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    006 - Who owns a concept? / The management consultancies are coming!

    On this weeks podcast, we're joined by our first ever guest! We go where (legal) eagles dare with Yasmin Naghavi from Media Arts Lawyers to discuss references in creative development and find out who owns what? In our second half we jump into the question of whether consulting firms are the new advertising agency? What would that even mean, and should you care?

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!) - You can also get the links to your inbox every week by signing up for our tinyletter at tinyletter.com/jackywinter

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    005 - Mythbusting the role of creative Agents / What makes a good client?

    On this weeks podcast, our crack team of producers discuss myths and misconceptions of an agent’s role in the creative process. How does an agent contribute to the overall success of a project? And are we worth it? These are questions clients inevitably find themselves asking. Today we explore the common misconceptions about the work agents contribute to a project. Rounding this off, we've spoken about what makes a good producer, but what makes a good client?

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    004 - Make it Pop! The art of feedback / Hiring a creative partner

    This week on JWGTB our producers chat about the art of feedback! What is it? How can you give it? How can you take it? And can you give it as good as you get it? We’re also covering the all important task of choosing the right artist or creative partner for a project. Stay tuned past the credits for the infamous Jacky Winter rejected voicemail recordings.

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    003 - Should freelancing be regulated? / Navigating pro-bono and charity briefs

    This week on JWGTB our producers discuss potential legislation in America and Australia that could affect freelancers of all disciplines, and why standardising payment terms could be good business for both clients and creatives. We also dip into the treacherous waters of pro-bono briefs for charities and NFP's and discuss best practices to engage creative partners. (Also, Yes!, we know the volume is a bit out of sorts on this episode. We were just a bit enthusiastically too close to our mics because we are just SO EXCITED ABOUT PRODUCTION and HOPE YOU ARE TOO)

    For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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    002 - What makes a good creative brief? / Real-time chat tools for creative project management.

    In addition to revealing our teenage ICQ handles and dipping our toes into the elusive glass dolphin table trade, we also tackle the subtle art of what makes a good creative brief. We also have a look at real-time chat tools such as Slack and the newly announced Twist to discuss whether they help or hinder the creative process. For detailed show notes featuring links we discuss in the show visit jackywinter.givesyouthe.biz (or scroll down, depending on your podcast player!)

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